"I Print Because" is a marketing campaign based around the idea that your special photos deserve to be printed, rather than simply leaving them on a flash drive or in a Facebook album.
The purpose of the campaign was to increase engagement, awareness and sales through utilizing current photographer and artist customers.
I was responsible for the concept and design of the campaign from start to finish, including: blog and social media posts as well as artist and photographer interviews. I also assisted photographing of prints and designed the content and marketing materials, etc.
Links to blog posts for the campaign can be found here:
Design and photography are key aspects in presenting a great product, but having suitable copy to support it is just as important. Well written copy for Skyline's newsletter and social media helped to promote the sales of products.